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Martech 2026: What It Means for Decision-Making in Slack

How the next wave of AI, agents, and real-time work changes everything about how teams make decisions.

Martech for 2026

By: Scott Brinker

December 3, 2025

1. THE SHIFT — The world of communication has changed

Teams no longer work inside meeting rooms, long emails, or siloed documents.
Work has moved somewhere else.

Work now lives inside real-time communication platforms.

Slack today. Teams tomorrow.
And whatever comes after that.

These platforms have become the modern workplace operating system.

  • That’s where conversations happen.

  • That’s where alignment happens.

  • That’s where decisions happen and far too often, where decisions disappear.

Teams move too fast for slow, private communication.
The world shifted. And now the gap has become painfully clear:

  • Real-time conversations are instant.

  • Real-time memory is nonexistent.

And the Martech 2026 Report just confirmed why that gap is about to matter more than ever.

2. THE ENEMY — Hidden, scattered, forgotten decisions

Email-only workflows.
Meeting decisions no one captures.
Private chats.
DM approvals.
Siloed workflows.
Misinterpretations.
Context disappearing as fast as it’s created.

The Enemy is simple: Decisions have nowhere to live.

Slack accelerates the conversation. But it doesn’t help teams remember, align, or follow through.

Fast conversations without a decision layer create:

• Invisible ownership
• Repeated debates
• Lost context
• Slow execution
• Silent stalls

Teams aren’t broken.
The system is.


And Martech 2026 proves that system is about to collapse under the weight of AI.

3. ETHOS — What we stand for

We’ve lived inside organizations that moved fast, built fast, and communicated fast — but stumbled constantly because clarity couldn’t keep up.

We’ve seen: decisions made out loud and forgotten, cross-functional teams misaligned, projects stalling simply because no one captured “what was decided,” and talented people losing momentum because the truth lived in a Slack thread nobody could find again.

Our belief: Communication tools power the conversation. Decision tools must power the clarity.

And the Martech 2026 Report makes that more urgent than ever.

4. The Martech 2026 Warning: AI Agents Are Coming — And They Need Better Decisions

The report is unambiguous:

AI agents are becoming core to how companies operate.

  • Teams already use 6.67 different internal AI agents on average.

  • Synthetic customers.

  • Predictive assistants.

  • Operational copilots.

  • Workflow agents.

  • AI QA.

  • AI routing.

  • AI recommendation engines.

But here's the catch:
AI is only as smart as the decisions it can reference.

The report states the #1 blocker to useful AI output:

“Poor data quality” — 56.3% of companies.

Not wrong data.
Not missing data.
Decision data.

Because when teams make decisions in Slack — and those decisions vanish — AI can’t learn from them. Can’t reference them. Can’t improve them.

AI needs structured decisions, clear ownership, consistent context, and a reliable history.

Right now?
Companies have none of that.

And this is where everything changes.

5. Why Slack Is Ground Zero for Decision Failure in 2026

Slack has become the operating layer for modern teams — and the Martech 2026 Report explicitly validates this shift:

  • Work moved to real-time systems.

  • AI agents will live inside those same systems.

  • Decision-making must move from unstructured communication to structured clarity.

What Slack is missing — and what every AI system will require — is a decision layer:

• Persistent
• Searchable
• Structured
• Connected
• Owned
• Actionable

Without this layer, AI agents hallucinate.
Teams debate the same issues repeatedly.
Leaders lose visibility.
Projects drift.
Organizations slowly suffocate under decision debt.

Slack is perfect for conversation.


But Slack alone cannot support the decision workflows of an AI-driven organization.

6. PRODUCT — The decision layer for modern communication tools

Decision Desk isn’t a project manager.
It isn’t a workflow suite.
It isn’t a task tool.

Decision Desk is the decision layer that sits on top of the communication platforms where work already happens.

We’re starting with Slack because that’s where modern teams live today.
But our mission is bigger — any system that becomes the communication layer should have a clear decision layer beside it.

Decision Desk does the one thing Slack cannot:

• Captures decisions the moment they happen
• Assigns clear ownership
• Stores the context
• Makes decisions searchable
• Tracks follow-ups
• Prevents drift
• Aligns teams automatically

Communication tools create speed.
Decision Desk creates clarity.
Together, teams get both.

7. The Martech 2026 Signal: Decision Layers Are About to Become Mandatory

Martech 2026 predicts: AI will increasingly become a buyer.


Meaning: AI systems — not humans — will decide which tools companies adopt, recommend, or integrate.

LLMs will read:
• your product docs
• your decisions
• your workflows
• your governance structures
• your organizational clarity

The companies that win are the ones whose decisions are:
• structured
• consistent
• machine-readable
• referenceable

That is the exact foundation Decision Desk creates.

2024 was the year AI entered the workplace.
2025 is the year companies started adopting internal agents.
2026 is the year AI will demand structured decision data.

Decision Desk puts companies ahead of that curve.

8. What teams actually gain

  • Speed
    Slack moves fast; now your decisions keep up.

  • Alignment
    Everyone sees the same truth — instantly.

  • Confidence
    Ownership becomes explicit, not assumed.

  • Fewer meetings
    Less “Can we sync?” and more doing.

  • Reduced rework
    No more repeating old debates because someone forgot the outcome.

  • Organizational memory
    People join midstream and instantly understand what happened and why.

  • Leaders get visibility
    Finally see the decisions shaping the business.

  • In a world where AI, agents, and real-time communication move faster than teams can track, Decision Desk ensures clarity doesn’t get left behind.

9. Final thoughts

Decision Desk isn’t for teams who are comfortable living in email, private messages, and scattered decision history.

It’s for teams who want: clear decisions, real ownership, and consistent follow-through
inside the communication tools they already use.

We’re not trying to replace Slack, Teams, or whatever communication platform comes next.

We’re building the universal decision layer for the modern workplace.

Our product isn’t for everyone.


But for the teams who care deeply about clarity, alignment, and momentum —

it moves mountains.

Decision Desk
Where decisions live.

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Progress moves at the speed of decisions.

Get smarter about how decisions really get made.

Short, practical lessons on clarity, ownership, and follow-through — written by people who’ve been in the room.

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